Every year, there are about six million new pregnancies in
the United States. That’s a lot of mommies
craving something sweet. To pay homage
to America’s
moms to be and to introduce it’s newest product, Soft Serve, Baskin-Robbins declared
‘Bump Day,’ on May 21, 2008. During Bump Day, expectant moms received a free
3-oz cone of Soft Serve ice cream at participating Baskin-Robbins stores. The word spread across social media sites
faster than you can say ‘yummy’ and proved that good news travels fast.