Every year, there are about six million new pregnancies in the United States.  That’s a lot of mommies craving something sweet.  To pay homage to America’s moms to be and to introduce it’s newest product, Soft Serve, Baskin-Robbins declared ‘Bump Day,’ on May 21, 2008. During Bump Day, expectant moms received a free 3-oz cone of Soft Serve ice cream at participating Baskin-Robbins stores.  The word spread across social media sites faster than you can say ‘yummy’ and proved that good news travels fast.